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On this page you can learn how to write content that is easy to read. You can use the following methods for any channel, be it email, blog or social media. So that people who read your writing can read and understand what you write easily.
Then how do you write content that is easy to read? The way to write content to make it easy to read is to make your writing scanable or scannable. Maybe you are wondering what a scanable means? To understand the meaning of scanable let us explain it in the following illustration.
Imagine that you are in a bookstore and want to buy a book. There are books aplenty but there are several titles that will interest you. And it just so happens that these books already have samples for you to read.
Since your time is limited, you may not read the entire book. What you might do is:
• Open multiple pages,
• Pay more attention to certain parts of the page that are different from other pages.
The illustration above also applies to magazines, blogs, e-mails and other media that can contain written content.
This process is known as the scanning process. Meanwhile, content that can catch your attention is scanable content.
Why Write Scanable Content?
In the illustration above, we understand that scanable content affects people's decisions to continue reading or not. So that in this way of writing easy-to-read content there are several reasons why your content must be scanable. And here are the reasons.
• Make a good impression. In the illustration of choosing a book above, scanable content is easier to read than non-scanable content. So that content that is easier to read can make a good impression on the reader.
• Helps find information faster. Based on a study conducted by Jacob Nielsen in 2008 concluded that people who read a page, on average, only read about 20% of the total text on a page. So when a page has 100 words, people only read 20 words, so this could mean most people don't read. They just scan. People want to quickly find the information they are looking for without reading the entirety of it. And scanable content can help people find information faster.
The next way to write easy-to-read content is to use lists. There are several advantages if your content uses lists, which include:
• Make your content look neater and attractive, especially when paired with the right typography.
• Give your readers a visual break. Using a bullet point list allows your readers to rest their eyes.
• As a differentiator. List has a style that is quite different from other text formatting, so it is very possible that this list will make your reader pause while scanning or scanning.
Use high quality and relevant visual illustrations
The next way to write easy-to-read content is to use high-quality and relevant visual illustrations. The goal is to keep readers from getting bored and get a visual representation of your content. In this world, there are three types of people based on their learning styles, namely visual, auditory and kinesthetic. And the most part is visual type.
With visual illustrations it is much easier to get your point across because people tend to easily remember things when presented visually. So it is not surprising if there is a saying that a picture can represent 1000 words.
Use a font that is easy to read

The last way to write content that is easy to read is to use a font that is easy to read. Inside the font content is important. This is because fonts can affect the look and feel of your content.
Improper choice of font type, color, size and consistency can destroy your content. However, if you choose the right choice, fonts can support your content even more.