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What is Google Analytics?
Google Analytics is mandatory for those of you who have a website, for those of you who want to advertise through platforms such as Google Ads or Facebook Ads, or those of you who want to use influencer services. If you are connected online, this tool should be taken into account! This article will explore about it
What is Google Analytics?
Google Analytics is a Web Analytics Service or any platform linked online provided free of charge by Google. Google Analytics is part of the Google Marketing Platform and there is also a paid version, namely Google Analytics 360
• What are the benefits of Google Analytics?
• Helping reporting your online marketing activities in one platform
• Help recognize data-based customer behavior
Seek new insights into your business based on actual data
The flow of globalization has attacked all aspects, including economy and business. Business competition in the industrial era 4.0 is also growing rapidly. How not, almost all business people from various industrial fields are also competing to expand their business from conventional to online. That is by going through the website. In fact, it is not only business people who make the website their market place in the digital world.
Running a business through digital is not just creating a website as a virtual shop or company profile, but there are several ways how businesses that have gone digital can win the digital market with their own techniques which are commonly referred to as digital marketing strategies. One of them is by using Google Analytic.
Why Does Any Website Owner Need Google Analytics?
If you have a blog or for you online business people do you have website statistics? If the answer is yes, whether it's for personal or business use, then you definitely need Google Analytics. Google Analytics is very helpful in increasing website or blog traffic for both personal and business purposes. But unfortunately, even though many business people have a website as their online store, there are still many who do not understand the use of Google Analytics.
To make it easier for you to understand the benefits, we will provide some questions regarding your website below which you can answer later using this one online tool!
• How many traffic have you converted into leads or customers?
• Where do your converted visitors come from?
• How to speed up and optimize your site?
• What blog content do your web visitors like the most?
• You can see the number of incoming visitors
• Where are your web visitors located?
• Do you need a mobile-friendly website?
• What websites drive traffic to your website?
• What marketing or marketing tactics drive traffic to my website?
• You can see the popular page
Those are some questions that can be asked to help understand why we should use Google Analaytic for websites or blogs. And all these questions will be answered by Google Analytics. But some of the questions above are also the most important questions for most of the website developers.
Fundamental questions like that are the first steps that you must recognize and understand regarding the benefits and uses of Google Analytics.