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Google is a large and well-known company throughout the world. Google focuses on internet services and products in conducting its business. Almost all people in the world have taken advantage of products from Google to make their work easier when using internet services. Some of the well-known services from Google are the Google Search Engine.
Almost all countries have trusted Google as their search engine besides using Bing, Yahoo, Mozilla or Internet Explorer. Although there are still some countries that use search engines which are the original search engines created by their country. Like, South Korea with its Daum and Naver.
Then there are other products, namely, Gmail. Gmail is a real time electronic mail service. Having a Gmail account will also make it easier for Android users to use their smart phones. Having a Gmail account means that you can have a Google account that can be used on all Google products that require a login to enjoy its services.
A Google Account is also used to sign in to the Google Play Store on Android so that you can download applications that will make your work easier and increase your effectiveness.
There are still a lot of products from Google that are very useful for the community. Other examples include Youtube and Google Maps. There are also some products from Google which are very useful in the midst of a pandemic situation that does not allow large gatherings of people to occur.
For example, such as using Google Meet which is a substitute for Google Hangout. Its function is the same as Zoom which is to conduct meetings via video. People can still be at home, but businesses and projects can still run because they continue to go through discussions through online meetings with Google Meet.
There is also Google Classroom. This application is quite helpful for teachers and students in providing assignments and materials, students can also easily upload their assignments into the application.
From time to time, Google always innovates to create breakthroughs for its various products, in helping people to solve problems that existed before the release of these products from Google. One of them is by creating Google Data Studio. Google Data Studio is an application made by Google that can combine various data from various sources in one report and visualize data to make it more interesting and easier to share the report with the people concerned just by clicking the share button.
You can connect data with various sources easily, because Google Data Studio has many choices of connectors for inputting data. Just click "Create New Data Source" and select data sources such as from Adwords, BigQuery, Cloud SQL, Google Analytics, Youtube Analytics and others. And you can choose what specific topics you want to display.
For example, such as account performance, ad performance, audience performance, performance budget and others. Then you can also choose a certain matrix according to the topic that has been selected. All data can be linked from multiple sources in a single report. Or it can be divided into several pages so that the report display is not mixed between topics.
The advantage of making reports with Data Studio, apart from connecting with various sources, is also easy to visualize as needed. Then, the reports that have been completed and visualized can be interactively shared with colleagues and even to your work group. There is also a feature that allows your co-workers to edit the reports that you have submitted. Maybe add a few points to the report to get the most out of it.
Here is a Google Data Studio tutorial. This tutorial shows the basic steps for using Data Studio. Later, you can enter other important points according to your report presentation needs by selecting on the menu available in Data Studio. The basic steps are as follows:
1. Open the Google Data Studio Application
Type Google Data Studio into a search engine. If you already have a Google account then you will be automatically logged in with your account. If not, please login first. Then follow the rest of the instructions until Data Studio is ready to use.
2. Select Data Source
After opening a new sheet, first select the data source that will be used on the right. For example choosing Google Analytics Data as the data source. Then a notification will appear "You are about to add a data source to this report" and select "add to report".
3. Visualize Data
When the data source you have selected is entered, then it's time to visualize the data. You can choose to make your worksheet into landscape or portrait format depending on your needs on the layout menu which can be found in Report and Theme Settings. Then select Time Series and drag freely on the worksheet to reveal the data. The data will appear automatically. Then when the time series that has been dragged are active (a blue box appears on the outside of the time series) then look to the right of the Time Series Properties menu to make adjustments in the style submenu. You can also add a scorecard, date or other information available in Data Studio for your report. The final step, click the edit button at the top right to display your report without a grid. You only need to activate the disable button on the edit button.
When the edit menu is disabled, you can also change the data display, in real time following the data according to the date. Like the example below
Data Studio also has a Drill Down Hierarchy feature, which lets you view more detailed data. Suppose you want more detailed information from Channel Grouping on the organic search section that comes from Google and any website from Google that generates a lot of viewers for your website.
4. Share Report
After your report has been edited, you can share it with your boss or coworkers by simply clicking the share button at the top of the worksheet and entering the email address of the recipient of the report in the “share with other” box that appears.
Using Google's Data Studio is also quite easy, you just have to click, drag and drop to create interesting reports. And it's easy to share your work with your coworkers. Using Google Data Studio, it allows you to compile progress reports between the use of Google Ads, Bing Ads, Facebook or other ads. You can also make whatever settings you want to compare.
Starting from the budget, how many web visitors, the highest number of countries visiting and many more. Google Data Studio is the right choice for SEO and online marketing users to create performance related reports from media that have been used in online marketing. And can also be used to evaluate the performance of some of these media. Which media attracts more customers. From these reports, you will be able to determine the next marketing steps.
Google has Data Center which will keep all your data safe and keep it running in real time, when you or your colleagues edit reports through Data Studio.